(by Simonetta Buffo)
Which are the most interesting, beautiful, amazing, up to date fashion movies of the season? I vote Lanvin, Kenzo and Prada. Which are yours?
Business of Fashion votes Lanvin FW 2014 as first classified campaign for the next season, starring Edie Campbell, Sophie Hicks, Roddy Campbell, Olympia Campbell, Arthur Campbell, Joan Campbell, Jeremy Campbell and Otis Ferry and shot by a great photographer as Tim Walker (I love him)!
Well, in my opinion the related fashion movie gets first place too. A white and neutral background is the cinematography of many unended sketched settings. The action revolves around a door: opening and closing, we meet different people, relationships, emotions. Main characters are the Brit model Edie Campbell and her real family: mother, father, sister, brother, boyfriend, sister’s boyfriend and grandparents. The whole sentimental life of one woman is summarized in a turnover of arriving and going away.
The second fashion movie is the latest by Toiletpaper (Maurizio Cattelan, Pierpaolo Ferrari and Micol Talso) for Kenzo, featuring Guinevere Van Seenus & Robbie McKinnon.
Have you seen it?
A fake curtain opens up revealing a view of New York, seen from inside a room, where a woman sits. An unexpected sound terrifies her: a man is trying to break in. Everything is fragmented: the room, the man, the situation, the reality. Colors are bright and bold. Irony and drama in an unconventional tale.
My third fashion movie is Prada featuring Mica Arganaraz & Karl Kolbitz shot by Steven Meisel: strong architecural shapes and French doors are the context for a love story in a world in which nothing but themselves is alive. The story develops its own plot, interchanging in and out, complicity and absence, intimacy and loneliness. They seem two warriors against the cruelty of the world and, then, against themselves.
Curiously enough, doors play a very important role in all three fashion movies.
In each of them, infact, the door is a co-protagonist: in that the story can evolve and revolve into something else, picturing new and unexpected situations, conveying suspence and stirring unusual feelings.
The door. An important symbolic element in several contexts, from religion to tales.
The door: in and out, before and after, possible choices, opening new paths, closing old patterns, it represents destiny, fate, life responsabilities and opportunities.
The door: not a glamourus object, but a rich stimulus for thinking over about ourselves with humor or gravity.