What is a fashion film? It’s a new tool of fashion communication, of course. But is it also a new type of language or is it only a lot of fashion images in moving? And which is its role in a branding process? How much of the past can be found in future fashion images? What emotions this new language elicits when we watch fashion movies via new digital media? We observe this new way of imagining fashion. We love it. And we’d love to share it with you.