I started to love the fashion world during my second professional life, when I left the advertising agencies and began to teach. To my surprise I learnt that fashion advertising is the richest, most visionaire and eclectic language I had ever met. Now, I’m a lecturer of Brand Communication at Università Cattolica and Fashion Advertising and Creating communication at Istituto Marangoni in Milan.
But my latest love (starting from 2011) is surely fashion film, the natural evolution of fashion advertising on line. On this blog, my main objectives are two: to understand how fashion film works and how it creates brand content. Try together?